On Swedish Mother’s Day, Björn Borg celebrates 60 year-old high diver as game changer. This is not the usual story about an athlete doing her first international competition. This is the story about Annika Naenfeldt who defied her fear of heights and took on a career within high diving at the age of 57. This weekend, Annika competes in the European Aquatic Championships in London after only three years of practice, eagerly cheered on by her children and grand children.
Sport Couture is a capsule collection by Björn Borg that will launch on www.bjornborg.com on 19th January, 9 AM CET. The collection is presented together with Xu Box, which consists of multi-talent Mimi Xu and illustrator Maily Beyrens. Apart from modeling the collection, Mimi Xu also produced the music in the film while Maily Beyrens has made all the animations.
Directed by: Nils Ljunggren. Featuring: XuBox, Mimi Xu, Maily Beyrens. Music: Mimi Xu. Illustrations and animation: Maily Beyrens. Creative Direction: Naomi Itkes. Art Direction: Johan Avedal. Director of photography: Erik Sohlstrom. Editor: George Cragg