Duff Anderson, SVP and Co-founder of iPerceptions, speaks about the 5 biggest fears of switching Voice of the Customer (VoC) vendors and how to overcome them quickly and easily.
Find out why global brands prefer full-service solutions like iPerceptions over survey platforms.
0:28 Fear 1: Too much time and effort to get up and running with a new vendor
1:44 Fear 2: Risk of losing historical data
3:14 Fear 3: Time lost learning the ins and outs of a new platform
4:19 Fear 4: Not being able to integrate VoC data with current marketing systems
5:12 Fear 5: Fear of moving the VoC program to a full-service VoC vendor
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