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  • What is branding?

    177,207 views 2 months ago
    With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists.

    This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" (from http://www.RisingAboveTheNo... ) Animation, motion graphics and SFX by the incredibly talented Saar Oz.

    Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind.

    If you found this video meaningful, please consider subscribing.

    THE NARRATION:

    What is branding?

    As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity.

    Then why do certain brands become great brands?

    Brands that:
    • connect,
    • resonate
    • and spread like wildfire...

    It’s because we tapped into our ability to see. Not as ourselves, but as others.

    To see the minute details and trends others don’t see.

    Not just on the computer screen.
    Or in books.
    Or in galleries.

    But in — and through — the eyes, hearts and minds of people.

    Geniuses have that special skill to look at the universe of people and translate that into the universe of visual and written communications, to transform those observations we each sense into something we can each tangibly see. And understand.

    That is the magic.

    That is the spark.

    That is the genius... that gets each of us interested. And keeps us going.

    For something greater.

    For something previously impossible.

    For something nobody ever thought of before.

    That is the magic of branding.


    http://www.RisingAboveTheNo... Show less
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  • Animated Branding Videos Play

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  • Social media, Consumers and Branding Play

    Many of these have been featured on my Fast Company blog. Hysterical, insightful and poignant videos on social media, branding and much, much more. Written by David Brier using a host brilliant actors to bring these to life.
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  • David Brier Interviews Play

    Featuring David Brier, these case studies and behind-the-scenes videos providing insight and an understanding of how brands rise above the noise. Featuring brand identity, package design and logo design.
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  • Uploads Play

    • The Beautiful Things in Life in 56 seconds - Duration: 57 seconds.

      • 1 week ago
      • 699 views
      www.RisingAboveTheNoise.com Coco Chanel wrote, "Elegance is refusal.” Too many brands trap themselves into little boxes and lose site of their bigger role in the world and to their customers.

      This...
    • How do entrepreneurs dream? - Duration: 96 seconds.

      • 1 month ago
      • 19,227 views
      http:///www.RisingAboveTheNoise.com "If your actions inspire others to dream more, learn more, do more and become more, you are a leader…” wrote John Quincy Adams, the sixth President of the United...
    • What is branding? - Duration: 2 minutes, 2 seconds.

      • 2 months ago
      • 177,207 views
      With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists.

      This video was conceived, written and narrated by award-winning designer, bran...
    • David Brier Fast Company Intro - Duration: 21 seconds.

      • 5 months ago
      • 560 views
      Brand identity expert David Brier, a Fast Company expert blogger, writes about branding, design, culture and aesthetics. He is a much sought-after designer, brand consultant and package designer. D...
    • "The Lucky Brand" eBook by David Brier - Duration: 49 seconds.

      • 5 months ago
      • 69 views
      http://www.risingabovethenoise.com Called "a literary brand genius," brand identity expert David Brier is the subject of this video from Wales telling why ANYONE who owns, manages or creates brands...
    • Episode 1: David Brier presents Dr. Tuff Love - Duration: 2 minutes, 8 seconds.

      • 5 months ago
      • 50 views
      http://www.risingabovethenoise.com Dr. Tuff Love with an episode on branding. He's tuff, but his heart is in the right place. Get you phil of the tough life with Dr. Love's endless insight into wha...
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