On March 3, Gayatri Bhalla presented the third and final webinar of our three-part series: "Pioneering the Digital Relationship." She discussed how a digital strategy—using tactics such as search marketing and social networking—can amplify your brand message and reach the right prospects and clients at the right time. More specifically, attendees learned how SEO, SEM and social media would play a role in their firm's future.
Having an effective Web presence means so much more than just putting up a Web site. Professional services marketers can now choose from a mind-boggling collection of online tools to attract, inform and retain clients. Which ones should you choose to meet which objectives? How do you measure ROI?
Greenfield/Belser leaders Burkey Belser and Joe set forth best practices, including the need to integrate online and offline efforts.
Topics will include:
How to develop a Web site that engages visitors Building a Web presence, not just a Web site Choosing among traffic building tactics