The melt shop of any steelmaking company is the most dangerous place to work. Between hundreds of tons of molten metal (3000F), large energy inputs, hot gases, and crane movements, the risk factors are enormous. Steel companies have long recognized that their workforce are their most valuable asset and keeping them out of harm's way is their highest priority. We have a lot of video of our machines in operation, however we had never captured our customers speaking about their user experience with our equipment. To hear them speak candidly about our equipment is of far greater value in our sales and marketing campaigns than any "sales pitch" we may be able to deliver. While a picture may be worth a thousand words, to hear our customers sharing their thoughts in this safety video is priceless.