As Ten with Ken begins its FIFTH season, we’re adopting some online video best practices and streamlined processes that we think will be big improvements!
1. New Brand!
We’re using a compressed, 4-second “bumper” more suitable to shorter videos, and showcasing 10K’s first real logo. The icon, simultaneously a stylized “K” and the symbol for “forward-looking video,” nicely sums up what we’re all about.
2. Colour Coding
You’ll see that logo in at least 5 different colours, to identify the topic of each episode and make it easier to browse our channel, which now has more than 100 videos!
Blue – Marketing & Branding
Green – Teaching & Learning
Purple – Innovation & Entrepreneurship
Orange – Interviews & Campus Visits
Red – Social Media
3. Every Friday
Instead of being “almost weekly,” we’re now going to aim to publish new episodes every Friday morning. It’s going to be a real challenge, but it will help people find us if we can be consistent.
4. Shorter Episodes
It’s going to help us publish weekly if we vary the format, from 2 and 3 minute videos all the way up to 10 minute episodes. Instead of comprehensive looks at particular topics, which usually take weeks of research, we’re going to try episodes based on a list of 10 things, or a selection of 10 slides already in Ken’s master deck – which has more than 7,000 to choose from now!
5. Campus Visits
For years we’ve attended the Ontario Universities’ Fair, and gathered enough footage to keep us busy for months! The problem is that it skewed our coverage towards 4-year universities based in Ontario, while Ken actually spends half his time on 2-year college campuses across Canada, and increasingly in the US as well. This year, we’ve started a new approach, shooting interviews and facilities tours while Ken is already on campus to deliver a lecture or facilitate a workshop or retreat. So far, Simon Fraser University, Brandon University, Lethbridge College, and LaSalle College Vancouver have all generously provided the expertise and talent of their staff or student videographers to assist Ken on campus.
If you’d like us to interview someone on your campus, or feature an innovative program or new facility, you just need to find an excuse to bring Ken to campus! Check out some options at http://eduvation.ca/service...
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And please “Like” or comment on this video to get the conversation going. What do you think of our proposed improvements, and what else would you suggest?