Hair we go again! Today FM’s now famous Shave or Dye campaign, supporting the Irish Cancer Society, launches for the 6th year in a row this year. The hugely successful station initiative has this year evolved to include ‘Oh My’, encouraging people to share a bad hair selfie on social media using #OhMy and texting SHAVE to 50300 to donate €2 to the Irish Cancer Society.
The station campaign raises vital funds for the Irish Cancer Society and has seen Today FM presenters shave their heads and dye their hair for the cause and encourage the people of Ireland to do the same. This year, Shave or Dye or Oh My! features presenters Ian Dempsey, Mairead Farrell, Louise Duffy, Dermot & Dave, Matt Cooper, Paul McLoone and Paula MacSweeney in a barber shop setting sporting a variety of hair dos and don’ts! The campaign can be seen on Irish TV, and is supported by outdoor, digital, cinema and press advertising.
Irish band The Minutes provided their single ‘Cherry Bomb’ as the soundtrack to the TVC.