Costume, performance, art, technology, architecture, fashion... They are by nature inextricably linked. One informs and influences the other through sharing ideas, adapting developments, seeking insights and innovation throughout fuelling this progressive cycle. ShowReel is a uniquely focused showcase of this relationship between life and costume, and the resulting fusion which exists. Offering a unique platform for contemporary costume design, costume designers gain much deserved attention and recognition through ShowReel that costume supports a character and a performance, allow the audience to instantaneously decipher characters. Without performance, a costume can be fashion, likewise, with a character, fashion can become costume. We are excited to announce this year’s truly apt setting which befits this amalgamation of collaborative facets – The Masonic Centre in the heart of Brighton, for the first time for a public event, have allowed us to work with the space to showcase ShowReel, featuring a new league of designers who will truly ignite your imaginations and suggest new ways of seeing.