As the official vehicle sponsor of the Canadian Olympic Team, BMW is proud to debut the "Powering Performance" campaign, a tribute to the values of innovation, style and dynamic performance shared by BMW and the elite athletes competing at the Sochi 2014 Winter Olympics. Watch all four of the campaign's films below.
With a constantly updated menu of inspired new technologies and products, BMW is leading the charge in automotive evolution. We engineer our renowned vehicle lineup to be the most advanced in the world. And we continuously push the limits of efficiency and performance. We do this because our goal is not to be ahead of the curve; we are determined to be ahead of everything else on the road.
BMW is an enthusiastic supporter of the Scotiabank CONTACT Photography Festival, and this year that enthusiasm has inspired us to curate our very own collection. To learn more about the BMW Art Auction and see the complete collection, visit bmw.ca/art