This new PSA, which honors the pioneers of the Black Fives Era and features Darryl "DMC" McDaniels of Run DMC, is airing on MSG Networks during February to celebrate 2015 Black History Month. #BlackFives #MakeHistoryNow
NBA players pair up with Black Fives Era pioneers in this collaboration between Fox Sports Net and the Black Fives Foundation for the network's Original Pioneers campaign. We recommended the pioneers, compiled the research, co-wrote the scripts, and provided the vintage images. Fox Sports Net captured the player footage and broadcasted the segments in its NBA markets.