This is a story how Big Data helped to take a win over the Big Media companies.
It all started in 2009, when we began working on the official Sochi Games website & mobile apps. At first we believed - we’d have enough content to win competition for the sport fan attention.
Reality was tough. “No” to online broadcasts. “No” to interviews with athletes. “No” to exclusive photo & video content from the competitions. Every valuable piece of content was owned by the world’s major media companies. They had exclusive usage rights and huge teams to cover events live.
The only thing we had were digits - hundreds of statistical parameters about competitions that Olympic servers feed in real time. True big data – so huge & complicated that most of them never find their way to the sport fan.
So we set on a mission: how to turn thousands of digits into a way new experience for the sport fan.
For each Olympic sport we analyzed all available data. Then we designed unique dynamic infographics to reveal the hidden moments that were hardly possible to experience before.
Let’s take figure skating as an example. Now every figure skating fan could track the program a skater plans to perform, see how the jury evaluates each element and how the total score is being calculated.
Infographics were available both on the official Sochi website and in mobile app.
By the end of the Games we’ve got 600 mln. website visits with more than 5 minutes spent on average - a best ever result for Winter Olympic Games.
Official Mobile apps were installed on 6,5 mln devices – significantly overcoming the results of Olympic related apps created by media companies & sponsors.