ASA produced these webisodes to drive traffic to our client's website and to promote GOTO2040. These installations represent stages in the youth engagement campaign. We also promoted them through the mainstream media. The client, Chicago Metropolitan Agency for Planning, asks everyone in the region to imagine the year 2040 and tell them their preferences for the future on their interactive website. ASA did the branding and created a 5-part engagement campaign.
Groundswell Educational Films is the non-profit counterpart to Amdur Spitz & Associates. We make documentaries and engagement campaigns to promote social change. If its a client project, its ASA, if we initiate we do it through Groundswell.