This is part of the campaign Generation Beyond, https://www.generation-beyo...
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About Field Trip to Mars:
The first people who will visit Mars are sitting in a school today. In fact, the first astronauts will arrive before today’s kindergarteners graduate college. To help inspire these students, Lockheed Martin with their advertising agency McCann New York and BAFTA and Academy Award-winning VFX production company Framestore, created a one-of-a-kind bus that will transport students to the surface of Mars to see what it looks like and learn about its weather patterns. It made its first run at the 2016 USA Science and Engineering Festival in Washington D.C.
As sponsor of the 2016 U.S.A. Science and Engineering Festival, Lockheed Martin launched a wider initiative, Generation Beyond, to inspire and engage the scientists and technologists of tomorrow. Through providing such a dazzling experience within the comfort of a school bus, the young attendees of the Festival couldn’t help but look to the future. “Our children — the elementary, middle and high school students of today — make up a generation that will change our universe forever. This is the generation that will walk on Mars, explore deep space and unlock mysteries that we can’t yet imagine,” said Marillyn Hewson, Lockheed Martin Chairman, President and Chief Executive Officer. “They won’t get there alone. It is our job to prepare, inspire and equip them to build the future – and that’s exactly what Generation Beyond is designed to do.”
Field Trip to Mars was the single most awarded campaign at at the 2016 Cannes Lions International Festival of Creativity with 19 Lions across 11 categories. 1 Innovation Lion, 5 Gold Lions, 8 Silver Lions and 5 Bronze Lions. It was also nominated for a Titanium Lion amongst only 22 out of 43,101 entries across all categories from around the world. The project also won top honor at ADWEEK’s Project Isaac’s, wining 1 Creative Invention, 1 Event/Experience Invention and the highest award, the Gravity.