Women Win believes that every girl is entitled to actualise her full potential. It is her right. Sport can offer a girl a place to develop skills and knowledge that translate to life off the field - how to assert herself, use her voice, make decisions, call the shots. In other words, her "wins" ON the field, are "wins" OFF the field also.
As more girls are afforded opportunities to play, and build these life muscles, a collective impact is realised - a generation of girls will have increased power to change their lives. It is a phenomenon with epic possibilities.
On International Women's Day, March 8th Women Win is launching a ground-breaking global campaign, "One Win Leads To Another", to amplify this phenomenon. Crafted with support from award-winning advertising agency, Wieden+Kennedy, this campaign is about linking the "wins" girls experience through sport around the world, and giving people the opportunity to support those victories. Imagine if a young cricketer in Bangladesh was able to inspire a footballer in Colombia through a "like" on Facebook. Or if a female college athlete in the U.S. was able to dedicate her "win" to either of those girls through Twitter. Creating global traction for this idea relies on creating connections: One Win Leading To Another.