Good Books continues its unique charity funding model with “We Need to Talk About Alice”, the third short film in the Great Writers series.
Following on from the indie success of the original viral movie Metamorphosis (a twisted look at the Good Books story as might have been told by Hunter S Thompson) and Havana Heat (a steamy animated love letter to Good Books produced by world-famous duo Macbess and Simon of The Mill) Good Books presents We Need to Talk About Alice – the third in the series written by Jeremy Taine and Devon Wood.
Animated by Jelly London’s award winning Argentinean art & motion studio Plenty, We Need to Talk About Alice is a celebration of the 150th Anniversary of Lewis Carroll’s “Alice’s Adventures in Wonderland” (available through the online store at gogoodbooks.com). Sound Design by Peter van der Fluit - Liquid Studios.
Each of the Great Writers films builds on the concept of telling the Good Books story in the style of some of the world's greatest authors. Over the past few years, hand-picked directors have donated their time and skills free of charge to create short, promotional films for the charity, based on well-known authors and books, fuelling the cornerstone of Good Books - for the collective good.
Jeremy Taine, Executive Creative Director of String Theory and author of the series, says “Removing the almighty dollar from the equation is profoundly liberating. Once brilliant operators like Plenty decide to devote time and resources to a philanthropic project like Good Books, their sole motivation becomes bringing all their talents to bear and doing the best possible work.”
Good Books strategic partnership lies with Oxfam New Zealand. Rachel Le Mesurier, Executive Director of Oxfam New Zealand, is equally humbled: “With charities competing more and more for the same dollar, this collaborative model opens a new era in charity fundraising. We are eternally grateful to the worldwide creative community for giving their time and talent to benefit those who struggle for the very basics of life.”
The Good Books model is unique – and simple. Online book buyers are asked to do no more than just buy the titles they want through Good Books. All retail profits are then given to Oxfam to help fight its global battle against poverty and social injustice. There is no mark-up and delivery is free worldwide.
Good Books was created by Dr Jane Cherrington, a keen observer of human consumer behavior. As the world’s altruistic community becomes harder to tap, she proposed a new model to provide a perpetual revenue stream for charity by converting an everyday purchase opportunity into a vehicle for gifting – in this case, books.
More films are planned, and fans of the series could find themselves with a role to play in sharing the story. Fans of books (and indeed films) are welcome to pitch scripts, offer services, or make suggestions for film subjects to help bring the Good Books story to life.