In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.
It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers.
Check out Tough Mudder's Coachified: http://bit.ly/2lp2Mkd
2017 Obstacles: http://bit.ly/2lvviPL
2017 Training Guides: http://bit.ly/2mlKM89
Check out Tough Mudder around the web.
Tough Mudder is a team-oriented 10-12 mile obstacle course designed to test physical strength and mental grit. Tough Mudder puts camaraderie over finisher rankings and is not a timed race but a team challenge that allows participants to experience exhilarating, yet safe, world-class obstacles they won't find anywhere else.