• The Streets Mike Skinner writes himself

    3,644 views 6 years ago
    Mike Skinner of the Streets talking openly about how personal his songs are.

    This 30 second documentary is part of a series of TV commercials for 3FM Radio, one of the biggest radio stations in The Netherlands. Terence Teitsma was responsible for the concept, direction and edit of these commercials. Commisioned by Redcell Not Just Film.

    People talking behind the scenes about what really moves them in music. Featuring bands like The Streets, Faithless, Oasis, Foofighters, but also local artists from The Netherlands. Real Music, Real People.

    In 2007 this series of mini documentaries won a 'Gouden Effie' (Gold), a prestigious award for the most effective creative communication.


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    3FM Radio - Real Music, Real People
    Commissioned by Redcell Not Just Film

    Overall concept, art direction & edit of a large series of award winning TV commercials for 3FM Radio, including pay-off ‘Real Music, Real People’ and motion graphics.

    3FM, public service radio, had difficulty competing against commercial stations with big budgets for hiring popular DJ’s. This was turned into a strength by bringing back the focus on the passion for music. Authentic 30 second docs of artists behind the scenes talking about what truly moves them in music. Featuring bands such as Faithless, Oasis, The Streets and Foofighters among many others.

    This series of TVC’s was rewarded with a ‘Gouden Effie’ Award (Gold) for most effective creative communication as the popularity and image of 3FM was re-established.
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