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Supporters Direct (SD) campaigns for the wider recognition of the social, cultural and economic value of sports clubs.
Supporters Direct (SD) campaigns for the wider recognition of the social, cultural and economic value of sports clubs.

Sports clubs and competitions are increasingly being put at risk by short-term vested interests, poor financial management and inadequate standards of governance. We are the UK's leading body working to ensure that clubs are run responsibly and are financially sustainable.

We aim to create the conditions in which supporters can secure influence and ownership of sports clubs, and currently provide guidance and support to groups in more than 20 countries throughout Europe.

We promote the value of supporter ownership to sports fans, empowering them to set up, or become members of existing trusts.
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