"SpiderLogic developed a campaign management system which enabled Mettler Toledo to execute a 1/3rd of its global digital campaigns centrally. Thus, helped them save effort and time."
A SpiderLogic Client Success Story - Mettler Toledo
In order to target clients across the globe, MT has numerous marketing teams producing and running digital campaigns in multiple languages. They were not only challenged with collating data from multiple teams but also translate the campaigns in local languages. Determined to set up a centralized campaign management system, MT wanted to address these diverse and disparate systems, data structure and processes.
A custom-developed solution combining the power of a campaign management and a customer relationship management systems. The solution enabled collation of data and provided a single view of customer database and campaigns. It allowed MT to roll out the initiative of centrally produced campaigns across multiple countries.
Eliminated manual processes involved in data collection and campaign production
Gained a scalable solution which has now been implemented across various countries
Saved a significant amount of effort and time as about a 1/3rd of the total campaigns are now generated through this new centralized system
About Mettler Toledo
Mettler Toledo is a global provider of precision instruments and services for professional use in laboratory, industrial and food retailing. With 12,500 employees across 35 countries, Mettler Toledo is headquartered in two countries, Switzerland and the USA.
About SpiderLogic, A Division of Wipfli LLP
SpiderLogic is the custom software division of Wipfli LLP, one of the top 25 accounting and consulting firms in the United States. SpiderLogic was founded in the U.S in 1997. From the humble beginnings of a small development team at Sycamore Group, SpiderLogic has grown to an international organization with locations around the globe.
SpiderLogic is a global team of technology consultants, architects & developers. For more than 10 years, SpiderLogic has been a leader in designing systems utilizing advanced technology. SpiderLogic offers a broad, integrated portfolio of Information Technology capabilities including Custom Software Development, Web, Microsoft Dynamics Suites for CRM & ERP, Business Intelligence, Mobility, Financial Accounting Outsourcing and Industry consulting services across multiple industry verticals leveraging advanced agile development methodologies.