Email marketing: everyone does it, but few do it well. What does it REALLY take to make your email stand out in the inbox?
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Whether you're already using email, but feel like you could do better or you're ready to dive into email marketing, our panel of experts will take you through the secrets to email marketing success and driving actionable email campaigns.
Why is list segmentation so important and what are the best practices?
How should your content match your audience and objective?
How frequently should you send email?
And how do you integrate email marketing with social successfully?
From list segmentation to content and conversion, our expert panelist will give you their best secrets to email campaigns that meet your objectives.
Lan Tran-Sellitti, Trina Turk
Lan Tran Sellitti is a digital marketer with over 10+ years of experience managing digital marketing for lifestyle brands such as Forever 21, American Apparel, bebe and Trina Turk.
Elizabeth McCumber, WPromote
Elizabeth McCumber is a writer and content strategist with a focus on email marketing. She is passionate about creating cool, valuable content that has measureable results. Elizabeth has been working in digital content since 2012, including social media, SEO, and PPC, she now works for WPromote, which is based in El Segundo and has 8 additional US offices. As a content enthusiast, Elizabeth loves the Oxford comma as much as she hates when people refer to her job as spam.
Nate Wright, Small Biz Triage
After grinding through over 6,000 successful email campaigns in early every industry niche you can imagine, Nate Wright has learned a few things (mostly the hard way). His email marketing agency, Small Biz Triage, are the #1 MailChimp Trainers in the US and the #1 Email Marketing Agency on Upwork. Their training has been featured by Mailshake, MailChimp and Pitch Anything. Nate & his team have synthesized their combined knowledge into a live training style, email copywriting gym, dubbed Inbox Attack, to help people sling better words to make big stuff happen for their businesses. He lives in Oceanside, CA with his feisty teenage daughter, blind mini dachshund and oh-so-patient fiance.
MODERATOR: Tara Coomans, Poodle Mafia
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