The average human’s attention span is now shorter than a goldfish’s, plus space in social advertising is getting more competitive and the tools are ever more sophisticated. What worked last year, might not work so well today. In the world of “pay to play” in social media, it is now more important than ever that your paid strategy be the best that it can be. You might think you know how to do paid social correctly. But you may be missing out on some simple techniques that can give you that extra edge to get even more bang for your buck. Industry experts and big name brands talk about how they make their advertising dollars go further and bring in real quantifiable results
Stephanie Nordstrom is the Head of Social Media for Fender Musical Instruments and oversees global social, community engagement and influencer strategy for the brand. She leads the team of social channel managers that interact with more than 6M members of the Fender fan community. Prior to joining the team at Fender, Stephanie spent 10 years in the PR and integrated marketing agency world developing social strategy for some of the top lifestyle, CPG, travel and music brands.
Mark Chapman and his team at Everett Andrew Marketing deliver conversions (leads, phone calls, sales, sign ups) to their clients using tools such as Google AdWords, Facebook Ads and other PPC channels. Mark helps his clients to better understand conversion-focused digital marketing strategy. He has developed a unique process for creating campaigns and conversion rate optimization that outperforms other marketing agencies. Mark is also well-known for presenting to audiences of small business owners who are looking to improve their PPC marketing strategy - both at national conferences and locally in Los Angeles, CA. Mark is a proud Graduate of the Robert Mayer Leadership Academy, recipient of the Huntington Beach, CA Chamber of Commerce Member of the Year Award, a featured PPC Blogger, and enthusiastic public speaker.
Moderator: Nick Labran - Director of Oerations - SMCLA