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  • If your dental chairs are always full, congratulations! Your practice marketing is working well to attract new patients. But if you’re working more and enjoying it less, something’s wrong. And if you’re working more but not making the kind of money you should be, something’s really wrong. Dentistry should be both enjoyable and profitable. When it’s not, it’s time to examine the kinds of patients your marketing is attracting. After the break, I’ll tell you how you can attract the kinds of pati...

    Unhappy Dentists Need Better New Patients | SmartBox - Duration: 4 minutes, 40 seconds.

    • 14 hours ago
    • 8 views
    Dentistry isn’t fulfilling its promise for too many doctors. Colin explains how to enjoy dentistry and make more money in Patient Attraction Podcast 1131.

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  • If you’re like most dentists, you’re not fond of the selling process. That’s understandable. You didn’t go to dental school to learn to sell. Good thing, because you almost certainly didn’t learn anything like selling in school. You’ve had to make it up as you go along, or try to follow someone else’s selling model. And no matter what you do, you get too many “no’s” even from patients who desperately need the care. But what if you don’t have to do any selling because your patients are ready t...

    Dentists Who Build Trust Don’t Have To Sell | SmartBox - Duration: 5 minutes.

    • 1 day ago
    • 14 views
    Selling case solutions is frustrating for many dentists. Colin explains how to motivate patients to sell themselves in Patient Attraction Podcast 1130.

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  • 40 years ago dentistry was pretty much a completely male-dominated profession. Today, male dentists still dominate, but to a much lesser extent. Women are now about half of new dental school enrollees and roughly 30 percent of practicing dentists in the U.S. And while being female in a traditionally male profession doesn’t convey any advantage, women dentists as a group are approaching dental practice in a way that offers both challenge and opportunity for solo dentists. After the break, I’ll...

    The Number Of Women Dentists Is On The Rise | SmartBox - Duration: 5 minutes, 27 seconds.

    • 1 week ago
    • 23 views
    By 2020, women may dominate dentistry, posing challenges for all dentists. Colin explains a much better way to compete in Patient Attraction Podcast 1129.

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  • There’s no doubt that the science of dentistry advances relentlessly. Most of the time, those advances are better ways of doing something that dentists have always done – oral scanners, panoramic X-rays, better dental drills, laser gum treatment. But there’s news out of the University of Alabama at Birmingham that may spell the end of several significant revenue streams for most dentists. After the break, I’ll tell you how to safeguard your practice against the advances of dentistry. Stay tuned.

    Will Dental Science March Over Your Practice? | SmartBox - Duration: 4 minutes, 32 seconds.

    • 1 week ago
    • 21 views
    Revolutionary advances in dentistry can threaten your income. Take steps today to protect your practice. Colin explains in Patient Attraction Podcast 1128.

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  • Tomorrow is Valentine’s Day, and the expectations are high. Hopefully, your plans are already finalized. This is the observed commercial holiday when a certain number of actions and a certain performance level are expected … if not demanded. It might surprise you that Valentine’s Day, as we know it today, can serve as a model for dental practice success. If that sounds like an outrageous idea, hang around. I’ll be back after the break to tell you how to make the principles behind the modern V...

    Valentine’s Day Lessons For Dentists | SmartBox - Duration: 5 minutes, 12 seconds.

    • 2 weeks ago
    • 34 views
    Dentists must seize control of the conversation and expectations around dentists if they want to succeed. Colin explains in Patient Attraction Podcast 1127.

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  • Forget the rumors about email marketing being dead. Staying in contact with your prospects until they’re ready to choose you as their dentist is as important as ever. Once a prospect opts in to receive communications from you, don’t waste the chance to send them useful and engaging emails that speak to their dental concerns. But not all emails work equally well. When we come back, I’ll tell you how to monitor your email click-through rates and how you can get that number higher. Stay tuned.

    Why Your Dental Marketing Emails Aren’t Paying Off | SmartBox - Duration: 5 minutes, 19 seconds.

    • 2 weeks ago
    • 34 views
    Email marketing that has a high click-through rate is still a very good means of getting new patients. Colin explains in Patient Attraction Podcast 1126.

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  • When people start looking for a dentist, they begin that search online. It’s estimated that roughly 90 percent of dental prospects consult the internet before anything else. That by itself is a major difference from even 15 years ago. But the way prospects search the web is also changing. The 3-year-old website that you’re so proud of may not be serving you well any more. After the break, I’ll tell you what’s changed in search and what you need to do to be found online. Stay tuned.

    Start A Conversation With Dental SEO | SmartBox - Duration: 5 minutes, 32 seconds.

    • 3 weeks ago
    • 28 views
    Dental search engine optimization is evolving. Dentists' online presence must be ready for voice search. Colin explains in Patient Attraction Podcast 1125.

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  • I’m not a huge science fiction fan. But I do know that one recurring theme is that our machines rise up against us, and we have to fight for our lives. I don’t want to sound alarmist, but the machines are already rising up against private dental practices. I’m referring, of course, to the corporate dental machines – the chains. If you think they’re not machines, you need to take another look. The corporate offices have systems that put yours to shame. After the break, I’ll be back to tell you...

    How You Must Get Ahead Of Corporate Dentistry | SmartBox - Duration: 5 minutes, 35 seconds.

    • 3 weeks ago
    • 42 views
    Corporate dentistry is gunning for your practice. You need to be a moving target. Colin explains how to accomplish that in Patient Attraction Podcast 1124.

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  • Inside Patient Attraction: January 2018 - Duration: 9 minutes, 34 seconds.

    • 3 weeks ago
    • 45 views
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  • Dentistry is listed as one of the best professions, but it can also be one of the more stressful ones. Outside of the physical aches and pains that most dentists live with, managing the business side of a dental practice can be a major source of stress. A dental practice lives or dies by the overall well-being of the owner. And if you find that you’re not shaking off the workday or workweek as well as you used to, you need to make some changes now. After the break, I’ll share some tips for ma...

    Why Aren’t You The Relaxed Dentist? | SmartBox - Duration: 5 minutes, 16 seconds.

    • 4 weeks ago
    • 60 views
    Dentists who own their practices face overwhelming stress. Colin explains how to minimize stress while succeeding more in Patient Attraction Podcast 1123.

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  • Almost all dentists know that there are times of the year when their practices aren’t nearly as busy. These slumps in patient visits and new patient starts are generally predictable – the beginning of the year, just before the end of school, and after school begins. Depending on the nature of your practice, your downtimes might be different. Still, there are downtimes, and savvy dentists will take steps to address those. When we come back, I’ll share 3 tips to help you do exactly that.

    Even Out Your Dental Practice Monthly Revenues | SmartBox - Duration: 4 minutes, 27 seconds.

    • 4 weeks ago
    • 46 views
    Dental practices experience periodic slumps but don’t have to. Colin explains how dentists can weather the slow times in Patient Attraction Podcast 1122.

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  • A lot of dentists still believe that all they need to get enough new patients is a great website. That was true at one time, but the online environment has moved on. These days, dentists also need a strong social media presence to stay competitive. Why? Because your competition is catching on to the fact that prospects use social media. But not all social media platforms are created equal. And not all those platforms are worth dentists’ time. After the break, I’ll tell you how to maximize you...

    The 3 Prime Social Media Platforms Dentists Need | SmartBox - Duration: 5 minutes, 34 seconds.

    • 1 month ago
    • 85 views
    Dentists shouldn’t waste money on social media that doesn’t return new patients. Colin explains the 3 important ones in Patient Attraction Podcast 1121.

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  • The Great Recession forced many baby boomer dentists to delay their retirement plans. But the effects of that downturn lingered for years, and it’s only been in the last 2 years or so that dentists’ incomes have begun to recover. That may not be a pressing concern for you right now, but the lesson from 2008 to 2010 should be clear. Any dentist’s retirement plans can be derailed if the economy goes south. After the break, I’ll tell you how you can insulate your dental practice against economic...

    Keep your dental retirement dream alive | SmartBox - Duration: 4 minutes, 52 seconds.

    • 1 month ago
    • 79 views
    Low-price marketing won’t protect your retirement against economic downturn. Colin explains how better patients will in Patient Attraction Podcast 1120.

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  • Testimonials and online reviews are the new “social proof” for dentists. They take the place that used to be occupied almost exclusively by word-of-mouth referrals. But just like in-person recommendations vary in their quality and believability, so do your testimonial videos. Most dentists have too many low-quality, generic testimonial videos that don’t speak to the specific needs and wants of dental prospects. After the break, I’ll tell what makes a great dental testimonial video. And I’ll s...

    Why your testimonial videos are failing you | SmartBox - Duration: 6 minutes, 11 seconds.

    • 1 month ago
    • 53 views
    Patient testimonial videos are the new word-of-mouth advertising. Colin explains how you can get testimonials that work in Patient Attraction Podcast 1119.

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  • When you look for your dental practice online, are you feeling like “Dr. Invisible”? That happens to way too many dentists, and it’s usually due to drinking the search engine optimization Kool-Aid®. Optimizing your website is absolutely necessary for you to compete in the online arena, but it’s not enough – no matter what some SEO company might have told you. After the break, I’ll tell why those big bucks you spent to optimize your site aren’t returning enough new patients. And what it really...

    Why your dental practice is invisible online | SmartBox - Duration: 4 minutes, 9 seconds.

    • 1 month ago
    • 32 views
    Website SEO is vital to being seen online, but it’s not enough. Colin explains how to avoid being the Invisible Dentist in Patient Attraction Podcast 1118.

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  • What’s one of the biggest reasons your prospects give for not wanting to book an appointment? Odds are good it’s that they can’t take enough time away from work, or that they have to drive too far. Somebody’s been listening, and that somebody has decided to take dentistry – and upscale dentistry at that – to the workplace. After the break, I’ll tell about the groundbreaking dentistry-on-wheels model that could spell trouble for your dental practice. Stay tuned.

    Prepare your practice to fight mobile dentistry | SmartBox - Duration: 5 minutes, 18 seconds.

    • 1 month ago
    • 47 views
    Dentistry is going mobile, and it may be coming to your market. Colin explains how to prepare for HENRY The Dentist in Patient Attraction Podcast 1117.

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  • You might think you’re getting a good number of new dental patients from your marketing. But have you ever wondered how many prospects you’re not getting? That includes prospects who are going to your competition because they’re not finding you online. Or because your online marketing just doesn’t answer their questions or give them reasons to choose you. Or because you need more consistency in how you approach the issue of attracting new dental patients. After the break, I’ll tell you how to...

    The dental prospects you’re not getting | SmartBox - Duration: 5 minutes, 22 seconds.

    • 1 month ago
    • 35 views
    Learn how the typical dental marketing approach is costing you new patients. Colin explains how to get better patients in Patient Attraction Podcast 1116.

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  • At it’s core, dentistry is a trust-based business. Smile Direct Club is trying to change that model, asking patients to put their trust in a company rather than a dentist. However, all is not well in Smile Direct Club land. The company may be facing extensive investigation by a number of state dental associations and attorneys general. But is Smile Direct Club the tip of the spear when it comes to taking practicing dentists out of direct patient care? After the break, I’ll tell why the future...

    Dentists can beat direct-to-consumer dentistry | SmartBox - Duration: 6 minutes, 9 seconds.

    • 1 month ago
    • 65 views
    Direct-to-consumer dentistry poses a challenge to brick-and-mortar practices. Colin explains how you can still thrive in Patient Attraction Podcast 1115.

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  • This is the last of a series of podcasts in which I’ve looked at how dentists can apply Robert Cialdini’s 6 Principles of Influence to get more new patients. Today’s podcast is on a subject near and dear to my heart – Consensus, or social proof, as it’s also called. Social proof is a powerful recruitment tool for dentists who want more new patients … if it’s handled right. Online reputation management is absolutely essential these days, because a handful of negative reviews can cause you to l...

    Cialdini’s Principle of Consensus for Dentists | SmartBox - Duration: 5 minutes, 38 seconds.

    • 1 month ago
    • 70 views
    Learn how Cialdini’s principle of Consensus can attract more and better new patients to your practice. Colin explains in Patient Attraction Podcast 1114.

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  • Inside Patient Attraction: December 2017 - Duration: 8 minutes, 32 seconds.

    • 2 months ago
    • 276 views
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  • Welcome to the fifth podcast exploring how dentists can use Robert Cialdini’s Principles of Influence. So far, we’ve looked at the principles of Reciprocity, Scarcity, Authority, and Consistency and their application to dental marketing. Today, I’ll be looking at the principle of Liking. A lot of people read about that principle and have a “Well, duh” reaction. But there are some extra wrinkles when it comes to using this principle to attract new dental patients – particularly if you have a d...

    Cialdini’s Principle of Liking for Dentists | SmartBox - Duration: 6 minutes, 40 seconds.

    • 2 months ago
    • 40 views
    Learn how Cialdini’s principle of Liking can attract more and better new patients to your practice. Colin explains in Patient Attraction Podcast 1113.

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  • Who likes to be thought of as being inconsistent? Nobody, that’s who. Dr. Robert Cialdini, a pioneer in the area of interpersonal influence, has done extensive research into how people are influenced to make decisions. His principle of Consistency is used widely in advertising to influence prospects to make buying decisions. Dentists can go to school on his work and on the experiences of many, many marketers. I’ll be back after the break to tell you how to use Cialdini’s work to attract more ...

    Cialdini’s Principle of Consistency for Dentists | SmartBox - Duration: 5 minutes, 43 seconds.

    • 2 months ago
    • 56 views
    Learn how Cialdini’s principle of Consistency can attract more and better new patients to your practice. Colin explains in Patient Attraction Podcast 1112.

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  • You’re the dental authority, or at least your patients and prospects should look at you that way. But have you ever thought about what it means to be the dental authority? It may very well not be what you have in mind. And the distinction between being an authority and being an authority figure is crucial for dentists. After the break, I’ll continue exploring how dentists can use Dr. Robert Cialdini’s 6 Principles of Persuasion to promote their practices. And how you can use your Authority to...

    Cialdini’s Principle of Authority for Dentists | SmartBox - Duration: 6 minutes, 46 seconds.

    • 2 months ago
    • 42 views
    Discover how Cialdini’s principle of Authority can attract more and better new patients to your practice. Colin explains in Patient Attraction Podcast 1111.

    Call Us: 888.741.1413
  • Welcome to day 2 of how dentists can use Robert Cialdini’s 6 Principles of Persuasion to attract more new patients and keep the ones they have. In this podcast and the 4 podcasts to follow, I’ll be looking at one of the principles each time. If you’re not familiar with Cialdini’s work, I highly recommend it. Everything he’s written about so extensively directly applies to your marketing efforts. I’ll be back after the break to tell you about his principle of Scarcity.

    Cialdini’s Principle of Scarcity for Dentists | SmartBox - Duration: 6 minutes, 8 seconds.

    • 2 months ago
    • 58 views
    Dentists can use Cialdini’s principle of Scarcity to attract more and better new patients. Colin explains how it works in Patient Attraction Podcast 1110.

    Call Us: 888.741.1413
  • Dr. Robert Cialdini is the well-known author of the classic book Influence: The Psychology of Persuasion. It hit the New York Times Best Seller List and it’s listed as one of Fortune’s 75 Smartest Business Books. Since its release in 1984, Cialdini’s book has sold over 3 million copies. I’m a great admirer of Cialdini’s work, and it’s partly responsible for how I think about the business of marketing. Over the next 6 podcasts, I’m going to show you how dentists can apply Cialdini’s 6 Principl...

    6 Principles of Persuasion for Dentists, Part 1 | SmartBox - Duration: 5 minutes, 32 seconds.

    • 2 months ago
    • 51 views
    Dentists can use Cialdini’s Principles of Persuasion to attract more new patients. Colin explains the first principle in Patient Attraction Podcast 1109.

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  • You’re going to sell your dental practice – in 5 years, in a decade, or in 30 years. The only question is whether you’ll be able to sell it for the amount you need to begin your next business venture. Or the amount you’ll need to fund the kind of retirement you want. If your current or projected practice valuation isn’t where you need it to be, the time to begin correcting that is now. Because you never know when the economy will head south again and take your practice with it. Stay tuned. Af...

    Protect Your Dental Practice’s Valuation | SmartBox - Duration: 6 minutes, 25 seconds.

    • 2 months ago
    • 23 views
    Your dental practice’s valuation is the key to a happy retirement. Act now to safeguard that value. Colin explains in Patient Attraction Podcast 1108.


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