When it comes to sneaker collectors, there's always one silhouette they’re chasing, the one they missed out on and still hunting for. Their Grail. As the saying goes, there's no accounting for taste, which is what makes the chase oh so tantalizing. Now imagine you had the opportunity to create the perfect colourway. To work with all the fabrics you love from your favourite sneakers, and if you're adventurous enough, your own favourite textile from home, to manifest the ultimate sneaker of your dreams. Well, this mythical unicorn exists, in the form of the NikeLab Bespoke program located exclusively at 21 Mercer Street in New York.
Push play and step inside the making of our very own Nike Air Max 1.
Cinematography & Creative Direction by Cameron Roden
Production by Sidewalk Hustle
Special thanks to Nike Bespoke NYC
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