CHANGING VOICES IN A BUSINESS BLOG
In a business blog, it’s important to have voice variety. That can come from writing some of the content in I-YOU format, with other posts written in third person. If a company person or a customer is being interviewed, the can be written in the “voice” of the interviewer.
Don’t have the signature on your blog post be “by Admin”. Who’s that? For ideas about “varying the voice” in your business blog, watch this short video.
Blog tip on the month (#blogtip): Blog content writers have to achieve two goals – getting found and getting read. Vary your vocabulary and use the active voice to put punch in your posts.
Blog Stat of the month: 72% of marketers think branded content is superior to magazine advertising; 69% say it’s superior to direct mail. (Love this one) Social media has overtaken pornography as the #1 activity on the web. (Source: kapost.com)
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