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TSWT
TSWT is a NOT about social "media." You won't find how-to's or tips and tricks here. What you WILL find are:
- case studies with insights into how stragies are built
- commentaries and editorial on the state of marketing
- a few rants here and there about the things that drive me crazy
Tara is a 20 year veteran of marketing with a background in social science and cultural studies. She's been part of online communities since 1992 (yes, before web browsers existed) and has been a marketing innovator from early on in her career. She wrote one of the first books on how the social web is changing business and has keynoted over 175 conferences worldwide.-
How I Use Movie Clips in my YouTube Videos with Fair Use - Duration: 6 minutes, 41 seconds.
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How I Put Movie Clips in my YouTube Videos || Truly Social with Tara Hunt - Duration: 5 minutes, 56 seconds.
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The Twitter That I Used to Know | Truly Social with Tara - Duration: 6 minutes, 37 seconds.
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How to Introduce Yourself on YouTube - Truly Social - Duration: 68 seconds.
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Why Branded Content Fails | Truly Social with Tara - Duration: 6 minutes, 30 seconds.
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One Year After I Was Fired...what happened? | Truly Social - Duration: 6 minutes, 4 seconds.
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Brand Management is the Enemy of Social - Truly Social - Duration: 4 minutes, 40 seconds.
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Facebook Video vs. YouTube: Where to Post Videos - Truly Social - Duration: 5 minutes, 36 seconds.
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De-Corporatizing Your Content | Truly Social With Tara - Duration: 5 minutes, 20 seconds.
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Stop Hiring Junior People as Community Managers! - Duration: 5 minutes, 11 seconds.
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How Long Should My YouTube Videos Be? YouTube's Algorithm | Truly Social - Duration: 6 minutes, 7 seconds.
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Truly Social with Tara Hunt - Duration: 2 minutes, 35 seconds.
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Research, Insights + Strategy
This playlist has videos that online audience market research - going through tools and advice.-
Metrics are a Lie | Truly Social with Tara - Duration: 7 minutes, 2 seconds.
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3 Free Market Research Tools to Help You Learn More About Your Audience - Duration: 6 minutes, 57 seconds.
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Figuring Out Your Audience...using D.A.V.E. // Truly Social with Tara Hunt - Duration: 6 minutes, 48 seconds.
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Stop Short-Term + Tactical Thinking | Truly Strategic with Tara - Duration: 5 minutes, 52 seconds.
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Your Current Customers Matter (acquisition vs retention) || Truly Social with Tara - Duration: 6 minutes, 15 seconds.
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Your Content Needs A Strategy | Truly Social with Tara - Duration: 8 minutes, 19 seconds.
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Attention Metrics Have No Value | Truly Strategic - Duration: 6 minutes, 19 seconds.
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A Primer on Social Intelligence Tools | Truly Social - Duration: 4 minutes, 30 seconds.
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Influencers Have No Value | Truly Strategic with Tara - Duration: 6 minutes, 10 seconds.
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The Fundamentals of Long-Term Strategic Marketing - Duration: 6 minutes, 19 seconds.
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Content Marketing + Brand Publishing
Videos discusing online content marketing, the best practices in using content marketing to build your online following.-
Why Branded Content Fails | Truly Social with Tara - Duration: 6 minutes, 30 seconds.
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Facebook Video vs. YouTube: Where to Post Videos - Truly Social - Duration: 5 minutes, 36 seconds.
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De-Corporatizing Your Content | Truly Social With Tara - Duration: 5 minutes, 20 seconds.
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How Long Should My YouTube Videos Be? YouTube's Algorithm | Truly Social - Duration: 6 minutes, 7 seconds.
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CONTENT HAS NO VALUE | Truly Strategic with Tara - Duration: 6 minutes, 35 seconds.
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Content Marketing Isn't Social | Truly Social with Tara - Duration: 6 minutes, 33 seconds.
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What NOT to do when Making Videos for YouTube - Duration: 7 minutes, 10 seconds.
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How to Survive Facebook's Algorithm Changes - Duration: 7 minutes, 2 seconds.
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The Secret to Getting Started with Content | Truly Social - Duration: 5 minutes, 53 seconds.
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Consistency Is Key To Growing Your Channel || Truly Social with Tara - Duration: 6 minutes, 20 seconds.
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Stop Ruining Your Content by Selling | Truly Social with Tara - Duration: 6 minutes, 15 seconds.
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Why Owned Media is Better Than Earned | Truly Social with Tara - Duration: 6 minutes, 22 seconds.
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Truly (the company)
Videos from and about the firm behind it all.-
We Let Our Millennial Employees Paint Our Office Mural - Duration: 5 minutes, 40 seconds.
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Why The Agency Model is Broken - Duration: 6 minutes, 48 seconds.
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A Truly Big Announcement for Truly Inc. - Duration: 4 minutes, 59 seconds.
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Truly Social Inc. "Demo" Reel - Some of our shows with some pop music to make it exciting - Duration: 89 seconds.
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One Year After I Was Fired...what happened? | Truly Social - Duration: 6 minutes, 4 seconds.
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I Was Fired...Now What? - Duration: 5 minutes, 46 seconds.
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Brand Storytelling
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What's Your Story? (storytelling part I) | Truly Social with Tara - Duration: 4 minutes, 29 seconds.
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Finding Your Story (Storytelling part II) | Truly Social with Tara - Duration: 7 minutes, 14 seconds.
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Storytelling Pt 3: Turning Values into Action - Duration: 7 minutes, 38 seconds.
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How to Be a Better Communicator | Truly Social with Tara - Duration: 6 minutes, 16 seconds.
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How to Communicate Your Idea | Truly Social with Tara - Duration: 6 minutes, 22 seconds.
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Trader Joe's Has an Amazing Story | Truly Social with Tara - Duration: 5 minutes, 59 seconds.
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Are you a Fox or a Hedgehog? | Truly Social with Tara - Duration: 5 minutes, 36 seconds.
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Tara's Keynote Talks
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The Future of Influence - Tara Hunt - La Ciudad de Las Ideas 2016 - Puebla Mexico - Duration: 19 minutes.
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Tara Hunt NXNEi 2011 Keynote - So You Wanna do a Startup eh? - Duration: 51 minutes.
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TEDxConcordia - Tara Hunt - The Unclear Path - Duration: 19 minutes.
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Social Media Insight from Tara Hunt @ CMA National Convention - Toronto - Duration: 3 minutes, 18 seconds.
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Tara Hunt at #DigitalCrossroads - You gotta have personality - Duration: 38 minutes.
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Tara Hunt: Creating Passionate Users - Duration: 48 minutes.
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Tara Hunt | CDI 2016. - Duration: 20 minutes.
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Community 2.0 Keynote : Making Whuffie: Raising Social Capital to Win Online - Duration: 4 minutes, 5 seconds.
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Tara Hunt, la viralidad de los contenidos y el socialmedia - Duration: 19 minutes.
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Thinc Iowa 2012 - Tara Hunt - Duration: 43 minutes.
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Fashion Tech - Tara Hunt, Ethan Song, John Stokes & Liza Kindred - Duration: 30 minutes.
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C2-MTL-Tara-Hunt - Duration: 22 seconds.
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Videos of Tara on YouTube
A collection of captured interviews, talks and even a commercial Tara appeared in from around YouTube.-
Co-Working: Independent Workers Unite - Duration: 6 minutes, 32 seconds.
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TEDxConcordia - Tara Hunt - The Unclear Path - Duration: 19 minutes.
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Social Media Insight from Tara Hunt @ CMA National Convention - Toronto - Duration: 3 minutes, 18 seconds.
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The Whuffie Factor by Tara Hunt - Book Trailer - Duration: 2 minutes, 28 seconds.
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Panache Chauffeur is a Remarkable Driving Service...here's why - Duration: 3 minutes, 36 seconds.
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Singin' in the Rain: A Dove Hair Music Video - Duration: 70 seconds.
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Tara Hunt NXNEi 2011 Keynote - So You Wanna do a Startup eh? - Duration: 51 minutes.
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Tara Hunt At Web 2.0 - On Citizen Agency - Duration: 5 minutes, 35 seconds.
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Social Capital for everybody: The Whuffie Factor - Tara Hunt @ SHIFT08 - Duration: 8 minutes, 46 seconds.
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Vidoop - Scott Kveton talks with Tara Hunt - Duration: 2 minutes, 10 seconds.
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Tara Hunt on "green" shampoo and whuffie! - Duration: 8 minutes, 30 seconds.
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Whuffaoke or bust! - Duration: 2 minutes, 49 seconds.
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Uploads
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Digital Thinking vs Analog Thinking | Truly Strategic with Tara - Duration: 6 minutes, 27 seconds.
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The Fundamentals of Long-Term Strategic Marketing - Duration: 6 minutes, 19 seconds.
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Stop Short-Term + Tactical Thinking | Truly Strategic with Tara - Duration: 5 minutes, 52 seconds.
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Can Companies Have Relationships? | Truly Strategic with Tara - Duration: 6 minutes, 19 seconds.
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Influencers Have No Value | Truly Strategic with Tara - Duration: 6 minutes, 10 seconds.
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Attention Metrics Have No Value | Truly Strategic - Duration: 6 minutes, 19 seconds.
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CONTENT HAS NO VALUE | Truly Strategic with Tara - Duration: 6 minutes, 35 seconds.
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Rethinking Your Approach to Marketing | Truly Social with Tara - Duration: 6 minutes, 3 seconds.
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Your Content Needs A Strategy | Truly Social with Tara - Duration: 8 minutes, 19 seconds.
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Why Branded Content Fails | Truly Social with Tara - Duration: 6 minutes, 30 seconds.
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Should I invest in Content or Advertising? | Truly Social with Tara - Duration: 6 minutes, 14 seconds.
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What is a Social Brand? Updating your brand for the social era - Duration: 6 minutes, 55 seconds.
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Client Love (I helped build these)
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Susan Daley - Channel
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Justin Bender - Channel
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Ben Felix - Channel
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Nancy Graham - Channel
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Popular uploads
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How I Use Movie Clips in my YouTube Videos with Fair Use - Duration: 6 minutes, 41 seconds.
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How To Hang Pre-pasted Wallpaper for Beginners (paper by Bouclair Home) - DIY - Duration: 7 minutes, 35 seconds.
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How I Put Movie Clips in my YouTube Videos || Truly Social with Tara Hunt - Duration: 5 minutes, 56 seconds.
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The Twitter That I Used to Know | Truly Social with Tara - Duration: 6 minutes, 37 seconds.
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How to Introduce Yourself on YouTube - Truly Social - Duration: 68 seconds.
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I Slept in the Most Haunted Hotel Room in Canada - Duration: 3 minutes, 11 seconds.
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Why Branded Content Fails | Truly Social with Tara - Duration: 6 minutes, 30 seconds.
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One Year After I Was Fired...what happened? | Truly Social - Duration: 6 minutes, 4 seconds.
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Brand Management is the Enemy of Social - Truly Social - Duration: 4 minutes, 40 seconds.
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I Was Fired...Now What? - Duration: 5 minutes, 46 seconds.
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Facebook Video vs. YouTube: Where to Post Videos - Truly Social - Duration: 5 minutes, 36 seconds.
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De-Corporatizing Your Content | Truly Social With Tara - Duration: 5 minutes, 20 seconds.
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Tara Hunt
Featured Channels
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Truly Inc. - Channel
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Carlos Pacheco - Channel
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Nancy Graham - Channel
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Susan Daley - Channel
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Ben Felix - Channel
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Justin Bender - Channel
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Peter Guay - Channel
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Family Matters with Tony Layton - Channel
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missrogue - Channel