Bill McDermott, CEO of SAP has been invited to contribute as keynote speaker to Mobile World Congress. This is recognition of SAP vision and leadership in facilitating innovation worldwide. SAP’s “Run Simple” vision allows companies and organizations to redefine the way they run by cutting across silos and fragmented, outdated processes by offering a single platform to open up innovation and scale across their businesses. So they can keep pace with the massive amounts of data being generated today and deliver insights in real time, helping them invent what’s next without disrupting what’s now. The keynote also features Rick Costanzo, Executive Vice President & General Manager - Telecommunications Industry & Global Mobility Solutions, demonstrating City Connect, our new B2C Solution based on SMP, consumer edition.