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Coaching is one of the fastest growing professions on the planet right now. In
coaching, you can really embrace your genius and show up in a big way for your
clients. However, something really bothered me about coaching I wanted Petra, my
next guest, to sort out for me.
Why are so many coaches broke? Don’t worry we get to that.
Petra Foster is known as client enrollment strategist. She helps coaches
understand how to build an effective business that can not only bill multiple
thousand dollars per month but to also provide a massive amount of value to
The Problem Starts With Your Fee Structure
Initially, coaches go into the business to help people, whether it’s in the area
of health, business, lifestyle, etc. The problem is they don’t build a fee
structure that’s scaleable based on the amount of value they’re delivering, so
it’s no surprise they aren’t able to earn enough to stay in business.
Limiting beliefs around money and feeling guilty when they do charge higher
dollar amounts. Because they are helping people, they believe they can’t charge
them. Due to this, they will charge per hour and tend to stick to this not
realizing that there are people out there who are willing and able to invest in
themselves in a higher dollar amount. Because they do not have a system to
change this, they remain broke.
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