Research from Financial Times and Alpha Grid on how decision makers use social media.
This is the second annual study by Alpha Grid. This year, for the first time, it was supported by a quantitative survey of just under 400 business decision makers, conducted by the research team within the Financial Times.
Alpha Grid's annual Science of Social study began as an experiment; every time the branded content production company interviewed somebody ranked Senior Vice President or higher, it swapped the usual sound check question of "what did you have for breakfast" for "which social media do you use?" Mid way through the year they realised the responses they were capturing were so interesting and insightful they should take the exercise more seriously. One year on, the study has expanded into a powerful piece of insight into how some of the world's most hard-to-reach leaders consume news and information online.
For a more detailed breakdown of the findings go to www.thealphagrid.com or email email@example.com