Book Trailer - The Bright Idea Box: A Proven System to Drive Employee Engagement and Innovation
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Great ideas can come from anywhere. Your employees are the eyes on the field and have great insight into customer wants and needs. Use the MASTER innovation Program to engage your employees in the idea generation process.
Which one of following do you think is the greatest predictor of business success?
A. Great Product Idea
B. Access to Capital
C. Market Timing
D. Highly Engaged Workforce
Now, would you be surprised if I told you the answer is "Highly Engaged Workforce?" A highly engaged workforce can transform an average company into a great company, and a disengaged workforce can destroy a great company.
Let me share a story to illustrate this point. Little over half a century ago, the economic crisis pushed Toyota to near bankruptcy. Toyota, then a small automaker, did not have the resources or market share to compete with its western rivals, mainly Ford and GM. To do the best with what is had, Toyota asked its employees to help rebuild the company, and submit ideas that will reduce waste, improve quality, and build a leaner operation. Making employees an integral part of the success and valuing their input created such a strong sense of worth and engagement that its employees transformed Toyota from a struggling small town company into an icon of quality, and World's most profitable automaker.
The 2008 economic recession brought me face to face with a similar challenge. After layoffs and budget cuts, I was desperately looking for ways to keep my team engaged and do more with less. Through my readings, I learned about a Brazilian company named Brazilata, which calls its employees "innovators" and makes them sign an innovator's pledge to be on the lookout for ideas. I experimented with the same philosophy and asked my team to come up with ideas. I was stunned at the results and level of engagement it produced.
Asking employees for ideas is the key to success for some of the most innovative companies like 3M, Google, P&G, Starbucks, Zappos, and countless others. Based on my initial success and the lessons I learned from these innovative companies, I developed a companywide bottom-up innovation program to engage all employees in the idea generation process, which I call the MASTER Innovation program.
MASTER is an acronym for the six-steps: M for mobilizing employees toward a vision, A for amassing ideas, S for supporting employees, T for triaging ideas, E for executing ideas, and lastly, R for recognizing employees for their contributions. The Bright Idea Box book is a step-by-step guide to creating a bottom-up innovation program that any company can use to engage employees, create a culture of innovation, and grow the business.