Plasticity Forum NYC 2014
The third annual Plasticity Forum took place in New York City with a discussion on scaling design, innovations and solutions for a world with a reduced waste footprint. Noted author of Cradle to Cradle ,William McDonough, CEO of McDonough Innovations, declared the need to “redesign, renew and regenerate” when we think of the life of our products. We hope you will join us for the 4th annual event in Cascais, Portugal, just 30min outside of Lisbon, on June 8th and 9th.
Former President of Costa Rica, Jose Maria Figueres, said “even though Costa Rica is known for being one of the most eco-friendly countries in the world, we also have a big problem with managing waste and recycling. We need the collective work from the experts and participants of Plasticity to bring scaled solutions to both our businesses and countries to drive the opportunities that can be harnessed from treating waste as a resource.”
Plastic has a value greater than steel, pound-for-pound, but is too often treated as waste after its initial use. The Plasticity Forum hosted some of the world’s leading plastic innovators, entrepreneurs, designers and thought leaders within both business and government sectors come together in the aim of finding profitable and creative solutions to reduce our global plastic footprint.