Consistency is key. That is one of my many tips that I give in this video blog on how to utilize your social media. For someone like me (artist), it is quite necessary to use what the internet has to offer. There's Facebook, Twitter, YouTube, Instagram, Soundcloud and several others where you can reach people from around the world. I don't have a degree in this, but with research and personal experience, ANYONE could be a social media manager. But these are just the basics.