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Our Mission
To make the world a kinder place, starting with our kids. We're a company with a noble cause – to grow a movement that spread...
Our Mission
To make the world a kinder place, starting with our kids. We're a company with a noble cause – to grow a movement that spreads and inspires more kindness in the world!

We picture a world where…
…Kids grow up striving to be not the smartest, the strongest, the richest, the most popular, or the most powerful…but the kindest.
…"Being nice" is a natural habit, not an effort.
…Togetherness is more exciting than whatever's on that smartphone.
…Treating others thoughtfully and respectfully is as de rigeur as soccer.

We believe in this vision, because we've been making it happen. Kindness U is a movement that's already underway.
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