95% of India's retail industry is run by small entrepreneurs. From street corners to bazaars, in small stores and narrow lanes, the sounds of street callers are matched only by the colors of their merchandize. Shopping is entertainment here, as buyer and seller engage in an interactive dialogue. Every sale is fortified by history, rhythm and tradition.
But the traditional landscape is in a state of flux. The affluent population in India has created a demand for superstores and malls. Foreigners are swooping in to capitalize on the 650 billion dollar retail business. Malls are sprouting up like mushrooms between huts and tenements forcing small store-owners to take to the streets to fight for survival.
Will this contrast and dichotomy be absorbed in India's masala pot or will it unravel 2500 years of tradition?
In India's race to modernization who will get the best bargain?