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ICEtags was originally developed as a concept by an event runner, worried that if something happened to him no one would know who to cont...
ICEtags was originally developed as a concept by an event runner, worried that if something happened to him no one would know who to contact, he developed a physical form of the very popular ICE. Years ago ICE was an exercise we all entered into our mobile phones, ensuring that if an accident was to happen then next of kin could easily be contacted. However, this idea seems to have faded away. Perhaps it is the fault of new technology, with the ability to lock our phones our ICE contacts are once again inaccessible. Besides runners don't tend to carry their phones with them (not at marathon level anyway). So the ICEtag was born.
Owner Ben O'Brien spotted this unusual but effective concept when it came up for sale, the initial appeal was very much the synergy between these tags and his existing business ID Card Centre.
Tel: 03333 444122
Email: mail@icetags.co.uk
www.icetags.co.uk
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    • ICEtags - Duration: 82 seconds.

      • 5 years ago
      • 1,265 views
      ICEtags
      A vital addition to your running kit

      Worn on the laces of your trainers, ICEtags are waterproof, light and don't affect your running performance. On one side is the iconic ICEtags logo and...
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