The short film shows how our group of organizations increases access to affordable health care for low income groups in Africa, in this case for market women in Lagos. The film portrays the relation between three key stakeholders in a healthcare system: the doctor, the patient and the insurance company. By looking over the shoulder of a market women and a doctor we see how the introduction of health insurance, affordable capital and quality standards is positively affecting their lives. It leads to an upward spiral, enabling the doctor and insurance company to improve quality care and serve more patients and enabling the patient to access affordable quality care without the worry of how to pay for it. This upward spiral is also illustrated by an animation at the end of the film.