• GIADA CURTI - " Sophia...ieri,oggi,domani" - Spring/Summer 2015 collection presentation - Alta Roma

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    Sophia...ieri, oggi, domani
    January 30th 2015, 12 noon - The St. Regis, Rome
    On January 30th Giada Curti will present her latest spring summer 2015 collection “Sophia. Yesterday, today, tomorrow” and in this occasion the designer will also celebrate the remarkable achievement of 10 consecutive attendances to the prestigious AltaRoma Official Calendar.

    Giada Curti decided to honour such a significant goal by welcoming her guests with an exhibition of the nine gowns that she believes to be the most representative of her journey. Doubtless a special moment in both her professional and private life, as Giada is expecting her fourth child.

    The inspiration for this collection came from Sophia Loren’s Oscar Winner movie “Yesterday, today, tomorrow”, especially Sophia’s timeless striptease for Marcello Mastroianni. Twentynine years later, in 1994, the scene has been rearranged in Robert Altman’s “Prêt-à-porter”: same actors but different result. Marcello falls aslpeep in front of a more than ever charming Sophia.

    “Sophia. Yesterday, today, tomorrow” collection brings its audience back to Sixties: years of the economic boom and roman Dolce Vita, when the most prominent figures fom Hollywood were seen strolling along river Tevere and our Sophia Loren was the undisputed protagonist.

    Giada chose the Grand Hotel Saint Regis as venue to host her event. This prestigious landmark in the Sixties was home to the most famous actors of Dolce Vita and today it still represents one of the most popular spots for Italian and foreigner celebrities.

    Actress and top model Raffaella Modugno, a very close friend of Giada, will act as Sophia in Giada Curti’s interpretation of the actress while a delicate Abat-jour song will accompany her performance. The catwalk will showcase 20 prêt-à-couture and Haute Couture designs, all blinking at Sophia’s unique and sensual style. Knee-length sloping skirts with symmetric creases to enhance the waist, often paired with white shirts whose first buttons are left open, in a sensual lapse of memory. On top of all, calf-length brocade overcoats. The range of fabrics goes from macrame’ lace and silk to brocade print jeans. And again, chiffon, silk organza and taffetà for the Haute Couture masterpieces. A final touch to most of the outfits is given by oversize pure silk organza flowers, all hand finished off. A radical chic collection with summery colors: fuchsia, turquoise, aqua green, white.
    The bride, in silk duchesse, represents the collection’s cental thread.

    A total look that gives a modern interpretation of timeless Sophia, resembling the world famous icon not only with her super-feminine dresses and shoes but also unforgettable hair-dos and make-up. Show less
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