Mug & Tweet Book on Social Communication in the Digital Age by Rich Simmonds.
Over the years I've spent in social media, I noticed that though social media was developed as a communications tool, there was very little effective communication actually happening. And now, with social media's veritable explosion in terms of mobile apps, increasing numbers of social media platforms and being perpetually connected and online, marketing and branding has evolved to become more social, personalised and customer-centric.
And this is where Mug & Tweet fits in. As a book, it is more about social communication in the Digital Age than simply about how to Tweet, Pin and Like.
Social media is the most incredible marketing tool - but performed from the wrong intention, can do more brand damage than if you were not on social media. Why? Because social media is more about listening to your customer and their needs than it is about telling them they must give you money in exchange for your apparently fantastic product. So - to take it back to intention - when we communicate and engage with others from a wrong intention, your communication is self-centric and you will be unable to listen empathically to what the other person (you customer) is saying to you. The other person will pick up on this immediately and either leave the conversation, or - a conflict will arise. Communicating, then, from a right intention (i.e. that we're not here for self-gain, but are here to make a difference in the lives of others) will create strong and dynamic relationships, based on trust, empathy and approachability.
Mug & Tweet is a resource and action-plan to help you (personally or as a brand) discover your intention, understand your purpose, communicate effectively and - ultimately - understand why communicating effectively in relationships and on social media is the key to success!