Sarina de Beer is Managing Director at Ask Afrika and will be speaking at CEW Cape Town in July 2017 having spoken at Johannesburg earlier in the year too. She is steeped in the Ask Afrika tradition of strong academic grounding. She has two Masters degrees, in Psychology, and in Research Psychology, having started her career as a lecturer at the University of Pretoria. Here her driving ambition was born to become a respected researcher. This drive flourished at Ask Afrika where she managed to create a synergy between business consulting and research.