Creative Campaign developed for SIBS, the incumbent company responsible for Portuguese Electronic Payment Management System (EPMS).
MB WAY promotes easy and convenient purchases with a new campaign featuring David Carreira, a well known portuguese singer.
Creative Director: José Soveral
Copywriter: Susana Leal
Art Director: Federico Barbato
Account Director: Margarida Melo
Senior Account Planner: Sofia Marques
Production: Fast Forward
Executive Producer: Paulo Morais
Production Director: Nuno Martins
Director - João Teixeira
DOP: Tomás Brice
Photography: André Carvalho