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  • Inside the lives of black people in the suburbs

    4,041 views 7 years ago
    The purpose of the Black Knights market research study is to gain meaningful insights into the lives of successful black South Africans who live in the suburbs. After identifying this gap and much needed consumer insights, Foshizi decided to embark on a study that will enable brands to start a meaningful conversation with this market, understand their brand choice/purchase making criteria, understand their discovery process on brands that have not targeted them before, understand their current usage of media, language, daily life and effective ways of communicating with them. The study was conducted in South Africa in Gauteng, Kwa-Zulu Natal, Western Cape and Eastern Cape. Show less
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