Seven sessions on the basics of running a business. Analyses the growth phases a business goes through and reviews different areas of business based on a balanced score card approach covering Innovation, sales and marketing, People, Metrics and Finance and Funding.
3 videos that explain how to work out a convincing narrative, construct the evidence to support it and use social media to hold conversations about it to attract the influential networkers who can refer you and leverage your abilities. One video about The Intelligent Garden Case study and two that use music to illustrate some basic marketing principles
Followed by an example of how these techniques can be applied to a specific example site - The Intelligent Garden
Followed by a musical look at what you have to do to build your brand