What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again. Featuring Ann Sung Ruckstuhl, SVP and CMO, LiveOps; Mary Novak-Beatty, VP of Marketing and Call Center Sales, Mayflower Tours; and Kathy Button Bell, VP, CMO, Emerson Electric.
What are the timeless truths of marketing, what's changing right now—and what's coming down the line? If anyone knows, it's Larry Kimmel, executive director of integrated digital agency hawkeye. In this three-part video series, Kimmel chats with Direct Marketing News Editor-in-Chief Ginger Conlon about the marketing landscape, past, present, and future.