As the only association that represents the entire data and marketing ecosystem from client side to supply side, DMA now has a new mission, brand and name. Our new name is the Data & Marketing Association. Our new mission is to accelerate the entire ecosystem’s success by protecting the ability of marketers to responsibly use data, by removing the barriers to faster and sustainable return on investment and innovation, and by helping our members build deeper engagement with their customers. Our new brand is a remarkably unique graphic identity whose woven texture symbolizes that we represent the amazing data & marketing ecosystem. Now, more than ever, DMA is uniquely positioned to advance our industry – unlike anyone else, and to accelerate the success of our members!
Please take moment to watch this informative video. And to learn more about the new DMA and how you can connect to most exciting initiatives in our industry today, check out these additional resources:
• Read about DMA’s new mission and newest initiatives in our eBook: https://theDMA.org/BrandBook
• Meet the new DMA Board of Directors, representing leadership from across the entire marketing ecosystem: https://theDMA.org/Leadership
• Find out about the many ways that DMA Membership can help you accelerate your brand, your business, and your career: https://theDMA.org/Membership