When the Affordable Care Act was first enacted, Kaiser Permanente needed to communicate the benefits of its health plans to a large pool of new prospective clients. Print played a big part in their
“Healthcare in general is very daunting,” explains Amber Podratz, Senior Creative Strategist for Kaiser Permanente.
“In these complex information spaces, print allows us to lay things out in a way that consumers can easily follow and understand, so they get the information they need to make an informed choice.”
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