CDK Global want to provide relevant and engaging interactions across all touchpoints on the customer’s path to purchase and throughout their ownership experience - from researching to buying, maintaining to upgrading.
So we’re building a new, open, flexible and collaborative platform for dealers, manufacturers and our partners. An open platform means greater collaboration with third-party products and manufacturers’ systems.
And when data flows through CDK, we can provide valuable insight about the entire customer journey – enabling our customers to become more efficient, generate additional sales and increase profitability.
CDK is bridging the gap between dealers, manufacturers, partners
It’s where connections begin.