Bell Automotive® Products - Enjoy Your Ride!
Bell Automotive® Products - Enjoy Your Ride! You could say our company first began in a small garage in Bell, California in the late 1940s. Roy Richter took his passion for racing and converted it into products that would change the industry forever. In 1954, Richter created the most protective auto-racing helmet the world had ever seen. Nowadays, Bell racing helmets are synonymous with safety.