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John Smolik

  • TV Attribution: Manage and Measure Offline Ads - Duration: 52 minutes.

    • 8 months ago
    • 629 views
    By analyzing search and website activity after television and radio spots air, Adometry can — down to the minute — interpret and determine the impact of traditional media investments on online acti...
  • Data-Driven Attribution - Duration: 2 minutes, 22 seconds.

    • 10 months ago
    • 368 views
    Discover how Adometry is changing the paradigm by which we judge our marketing effectiveness.
  • Adometry Partners - Duration: 2 minutes, 17 seconds.

    • 11 months ago
    • 863 views
    Marin Software CMO, Matt Ackley and Liveramp's VP of Marketing, Justin Schuster discuss how powerful partnerships lead to remarkable results.
  • Adometry Customers - Duration: 3 minutes.

    • 11 months ago
    • 990 views
    Adometry helps the worlds largest advertisers understand what moves the needle. Learn what we can do for you.
  • What can Adometry do for you? - Duration: 72 seconds.

    • 11 months ago
    • 5,738 views
  • Optimize Programmatic Buying - Duration: 2 minutes, 55 seconds.

    • 11 months ago
    • 212 views
    Check out our primer on Programmatic Buying for an in-depth look at automated ad exchanges and how attributed conversion metrics drive better decisions in this dynamic market.
  • Frequency Capping Primer - Duration: 2 minutes, 27 seconds.

    • 11 months ago
    • 124 views
    Frequency capping is an often overlooked optimization strategy that can lead to an immediate increase in conversions while lowering your cost per action. Watch a quick video to discover how frequen...
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    Adometry is Hiring - Duration: 63 seconds.

    • 1 year ago
    • 226 views
    At Adometry, we're changing the way the world's largest advertisers measure their success and improve their results. Our employees solve a really hard problem in a dynamic, winning, and fast-paced ...
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    10 Tactics for Building a Successful Attribution Management Program 3 20 14, 12 02 PM - Duration: 53 minutes.

    • 1 year ago
    • 315 views
    In a mobile and multi-screen world, outdated measurement practices lead marketers astray. Despite the emergence of new marketing measurement best-practices — namely advanced attribution — some orga...
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    Programmatic Buying Primer - Duration: 2 minutes, 55 seconds.

    • 1 year ago
    • 3,471 views
    Check out our primer on Programmatic Buying for an in-depth look at automated ad exchanges and how attributed conversion metrics drive better decisions in this dynamic market.
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    Marketing Attribution Webinar Series: Driving Results - Stories from the Front Lines - Duration: 47 minutes.

    • 1 year ago
    • 323 views
    In this webinar, we'll share attribution challenges and results from companies like yours -- to help you launch your program and take marketing performance measurement to the next level.

    You'll h...
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    Marketing Attribution Webinar Series Part 3: Putting Attribution to Work - Duration: 48 minutes.

    • 1 year ago
    • 302 views
    In the third installment of our Marketing Attribution webinar series you'll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including how to:

    ...
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    Marketing Attribution Webinar Series Part 2: Building a Data Foundation - Duration: 44 minutes.

    • 1 year ago
    • 359 views
    In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into...
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    Marketing Attribution Webinar Series Part 1: Establishing Your Game Plan - Duration: 41 minutes.

    • 1 year ago
    • 289 views
    Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced...
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    The Missing Link: Closing the Gap Between Online and Offline Purchases - Duration: 56 minutes.

    • 1 year ago
    • 201 views
    There's a major movement happening on a global scale: Marketers are migrating to digital channels (Web, mobile, social, email) en masse. According to its recently published report, eMarketer estima...
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    LasikPlus Case Study - Duration: 3 minutes, 47 seconds.

    • 2 years ago
    • 1,140 views
    To help LasikPlus ramp up their digital advertising while moving away from the old "Last-Click" methodology, Empower Mediamarketing and Adometry teamed up to explore the benefits of data-driven mar...
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    Frequency Capping - Duration: 2 minutes, 27 seconds.

    • 2 years ago
    • 1,457 views
    Frequency capping is an often overlooked optimization strategy that can lead to an immediate increase in conversions while lowering your cost per action. Watch a quick video to discover how frequen...
  • Holistic Marketing Measurement.mp4 - Duration: 2 minutes, 10 seconds.

    • 2 years ago
    • 404 views
    What if marketers could get the answers they need to what is really working in their cross channel ad campaigns in one holistic solution? Adometry brings your whole advertising world together -- bo...
  • The Science of Advanced Attribution.mp4 - Duration: 2 minutes, 2 seconds.

    • 2 years ago
    • 2,127 views
    There are a lot of different methodologies when it comes to marketing attribution, but understanding the core differences can be a challenge. In the end, it's all about accurate data collection and...
  • Advanced Attribution by Adometry.mp4 - Duration: 2 minutes, 22 seconds.

    • 2 years ago
    • 3,142 views
    Discover why Attribute® by Adometry is changing the paradigm by which we judge our marketing effectiveness.
  • 2012 J.D. Power Automotive Marketing Roundtable.mp4 - Duration: 23 minutes.

    • 2 years ago
    • 212 views
    J.D. Power and Associates is proud to host one of the industry's most significant marketing events, the 3 day Automotive Marketing Roundtable. Auto industry experts and thought leaders from around ...
  • Measuring the Cross-Channel Customer Experience with Advanced Attribution - Duration: 1 hour, 7 minutes.

    • 2 years ago
    • 1,024 views
    Today, most marketers agree that attribution leads to a better ROI. But which attribution model is the right one? Adometry and guest Forrester discuss how marketers can understand and optimize the ...
  • Moving Beyond Vanilla Ad Verification - Duration: 33 minutes.

    • 2 years ago
    • 194 views
    Digital media has become core to brands, and marketers are looking for more from traditional ad verification solutions. In addition to providing brand safety and ensuring compliance, a comprehensiv...
  • Data-Driven Strategic Marketing by AMA - 09_05_12.mp4 - Duration: 1 hour.

    • 2 years ago
    • 318 views
    Data-Driven Strategic Marketing: How to Integrate Analytics & Technology with Marketing Decisions
    With the increased pace of change in technology and regulations coupled with demographic shifts and...
  • OMMA Grill The Vendors - Duration: 46 minutes.

    • 2 years ago
    • 94 views
    Grill The Vendors: Attribution Nation 7-25-2012
  • Adometry CEO Paul Pellman discusses attribution at the Digiday Agency Summit - Duration: 3 minutes, 3 seconds.

    • 3 years ago
    • 607 views
    Adometry CEO Paul Pellman discusses attribution at the Digiday Agency Summit
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