The Music Alliance is a European cooperation between distributors in musical instruments. With coverage of more than 4000 points of sale, The Music Alliance is currently the third largest sales network in the European continent. With their combined purchase capacity they have become an interesting party to suppliers from all over the world, and specifically Asian manufacturers. Each individual partner might merely have been able to reach up to the minimum order quantities of some of the bigger factories in China, leaving no room for cost reductions or purchase negotiations. The Music Alliance, acting on behalf of all partners involved, is a serious customer of the industries leading production facilities. Centralising purchases results in better quality, lower costs and higher availability.