Bud Goswami, Lead Data Scientist at Qubit introduces Qubit ML and 'opportunity mining'
We've announced the deployment of our machine learning engine as part of our industry-leading digital experience management (DXM) platform.
Built on the new Qubit ML engine, “opportunity mining” empowers marketers by automatically identifying and prioritizing customer groups by their largest revenue opportunities, using predictive analytics and cutting-edge unsupervised machine learning methods.
These customer groups, or segments, are surfaced to Qubit users in priority order, ready to deliver highly relevant and personalized digital experiences. With these predictive capabilities, organizations can now focus on the segments that warrant the most attention, rather than randomly engaging specific customer segments with meaningless experiences.http://www.qubit.com/machin...