The Children's Oral Health English and Spanish PSAs aim to motivate parents to take action to reduce their children's risk of oral disease by making sure their kids are brushing their teeth for two minutes, twice a day.
To demonstrate what a short amount of time 2 minutes is for such an important part of parenting, the PSAs feature parents trying – and struggling – to squeeze other parenting lessons into such a short time frame. These scenes suggest that while most parenting is hard, making sure your kids brush for 2 minutes, twice a day is one aspect that’s easier. Parents are directed to 2min2x.org, where they can find fun 2-minute videos that kids can watch while brushing.
You recognize our brand, you can identify some of our iconic campaigns, but how much do you really know about how the Ad Council makes it all happen? For example, did you know we are a nonprofit organization?
The Ad Council in collaboration with NBC and The Today Show created a weeklong series called "TODAY Takes Action," which featured the premiere of new television PSAs starring TODAY's anchors on behalf of four important social issues—fatherhood involvement, emergency preparedness, shelter pet adoption and hunger prevention. The anchors personally selected causes that are close to their hearts and participated in brainstorming sessions with our volunteer agencies to help inform the creative.
Stroke is the No. 4 killer in this country and the leading cause of long-term disability. Although 4 out of 5 American families will be touched by stroke, more than a third of Americans cannot identify a single warning sign for stroke.
The mission of the American Heart Association and American Stroke Association is to build healthier lives, free of cardiovascular diseases and stroke. F.A.S.T. is an easy-to-remember tool for learning and recognizing the warning signs of a stroke. F.A.S.T. stands for Face (face drooping), Arm (arm weakness), Speech (speech difficulty), and Time (time to call 911). Educating bystanders about the signs of stroke and urging them to call 911 immediately at the onset of symptoms may improve the chances of getting better, but only if you get help right away.