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BACARDÍ SOUND OF RUM South Africa

The BACARDÍ Sound of Rum is here.

From the song that starts our day to the one that releases us at the end of it, and every track in between, we are consumed by music.

It’s everywhere we go.
It’s energy red-lining.
It’s rhythm infectious.

Over the next few months we’re going below the surface of sound in South Africa. From the people to places to dances, our mission is to discover what fuels the heartbeat of The Sound Of Rum.

Travel to the heart of culture with the people creating it, guiding you along the way.

A journey that began in the Caribbean has now made its way to Africa.

If it makes you move, it’s the Sound of Rum and it is here.

Listen to the Sound of Rum on Spotify:
https://www.youtube.com/playlist?list=PLyEYlX-pT-grHFxV2A...
The BACARDÍ Sound of Rum is here.

From the song that starts our day to the one that releases us at the end of it, and every track in between, we are consumed by music.

It’s everywhere we go.
It’s energy red-lining.
It’s rhythm infectious.

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